Brightpick Giraffe: High-Density Tote Retrieval AMR
⚡Quick Facts
Technology Performance Metrics
⭐Key Features
✨Benefits
🎯Applications
📝Detailed Information
Technology Overview
The Brightpick Giraffe represents an innovative approach to high-density, automated warehousing, functioning as a vertical extension of autonomous mobile robot (AMR) technology. It is specifically designed as a retrieval and delivery robot that collaborates within the broader Brightpick ecosystem, primarily with the Autopicker piece-picking robots. Its defining feature is a powerful telescopic lift capable of reaching heights up to 20 feet (6 meters), allowing it to access storage locations far beyond the reach of standard AMRs or human pickers. This capability is key to its value proposition: by utilizing the full vertical cube of a warehouse, it can achieve up to three times the storage density of manual operations. The system intelligently segregates inventory, placing slower-moving items on higher levels accessed by the Giraffe and keeping fast-moving items within easy reach of the Autopickers, thereby optimizing both space and picking efficiency.
How It Works
Core Principles
The core principle is collaborative goods-to-robot automation. The Giraffe AMR acts as a vertical fetcher, autonomously navigating the warehouse to retrieve specified storage totes from high-level shelving and delivering them to designated workstations at lower levels where stationary Autopicker robots can access the contents for order picking.
Key Features & Capabilities
20-Foot Telescopic Lift is the signature capability. This allows the system to utilize very high shelving (up to 20 ft), transforming unused vertical air space into high-density storage locations, which is the direct driver of the 3x density improvement.
Collaborative Robot Ecosystem is fundamental. The Giraffe is not a standalone unit; its value is unlocked in tandem with Brightpick Autopicker robots. This division of labor (vertical transport vs. precise picking) creates a highly efficient, automated picking cell.
Intelligent Inventory Slotting and Multi-Functionality is enabled by the software. The system dynamically manages storage placement based on velocity. Furthermore, Giraffe robots are multi-purpose, also handling replenishment and direct Goods-to-Person order delivery, maximizing their utilization.
Advantages & Benefits
The most significant advantage is massive gains in storage density. By automating access to high-level storage, warehouses can store significantly more inventory within the same footprint, delaying or avoiding costly facility expansions.
It delivers an optimized balance of cost and performance. The typical ratio of one Giraffe to five Autopickers is designed to keep the high-cost telescopic robots highly utilized while maximizing the throughput of the more numerous picking robots, offering a favorable ROI.
The system provides inherent flexibility and scalability. Robots can be added incrementally, and the system can adapt to changing product velocity patterns. The ability to handle multiple processes (picking support, replenishment, G2P) with one robot type simplifies operations and increases ROI.
Implementation Considerations
Success hinges on a holistic system design that integrates the Giraffe AMRs, Autopicker robots, storage racking, and workflow stations. This is not a piecemeal automation but a coordinated ecosystem.
Effective operation requires robust multi-robot orchestration software. This software must manage dynamic task allocation, traffic control, and real-time inventory tracking across different types of robots seamlessly.
The financial model is based on a fleet approach. Businesses must evaluate the total cost and productivity of the combined Giraffe-and-Autopicker cells rather than the cost of individual robots to understand the true economic value.
Use Cases & Applications
Ideal For
This solution is ideal for e-commerce fulfillment centers, omnichannel retail distribution, and third-party logistics (3PL) providers that handle a large number of SKUs in totes and are constrained by floor space but have available vertical height. It is particularly suited for operations moving towards lights-out or highly automated picking.
Performance Metrics
A key quantitative metric is increasing warehouse storage density by three times compared to manual operations. The system is designed for a typical configuration of 1 Giraffe supporting 5 Autopickers to balance cost and performance. Throughput is maximized by slotting fast-moving products within 11 feet (3.4 m) for direct Autopicker access.
Conclusion
The Brightpick Giraffe system offers a compelling and sophisticated model for achieving high-density, automated fulfillment. By combining vertical retrieval AMRs with robotic pickers, it addresses both space utilization and labor-intensive picking simultaneously. For businesses struggling with space constraints and seeking to automate their piece-picking operations, this collaborative robot ecosystem presents a scalable and efficient alternative to traditional AS/RS or other AMR-based systems. Careful planning around system integration, inventory slotting, and fleet sizing is essential to realize the promised gains in density, throughput, and operational flexibility.
📦Related Projects

Knuspr Germany Micro Fulfillment Center
A leading German e-grocer automated post-pick order buffering, staging, consolidation, and dispatch using Brightpick Dispatcher robots in its micro-fulfillment center to drive down costs and enable 3-hour delivery.

Netrush Kentucky E-commerce Fulfillment Warehouse
A US 3PL automated order picking and replenishment with Brightpick Retriever robots, a Goods-to-Person solution, to handle 20,000 daily orders with peaks 4-5x higher.

Rohlik.cz Prague Fulfillment Center
Rohlik Group automated its Prague e-grocery fulfillment center with Brightpick Dispatcher robots for intelligent order consolidation and dispatch, smoothing daily picking volumes.



