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HomeTechnologiesBrightpick

Brightpick Giraffe: High-Density Tote Retrieval AMR

by BrightpickFully automated
AMR - Goods to PersonAutonomous Mobile RobotsGoods-to-Person SystemsRobotic Piece PickingMulti-Robot Orchestration
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Quick Facts

Vendor
Brightpick
Automation Level
Fully automated
Key Features
6 Features
Applications
4 Use Cases

Technology Performance Metrics

Efficiency85%Flexibility80%Scalability82%Cost Effect.78%Ease of Impl.70%

Key Features

1Equipped with a powerful telescopic lift extending up to 20 feet (6 meters)
2Retrieves totes from upper storage levels for delivery to lower-level Autopicker robots
3Maximizes storage density and throughput through intelligent slotting strategy
4Typical setup: one Giraffe supports five Autopicker robots
5Also handles inventory replenishment and Goods-to-Person order picking
6Designed as a competitive alternative to Geek+ Roboshuttle, Hai Robotics, Quicktron

Benefits

Achieves three times the warehouse storage density compared to manual operations
Creates an optimal balance between cost, storage density, and picking performance
Adds flexibility and scalability to warehouse operations
Enables efficient order picking by bringing inventory directly to picking robots

🎯Applications

1Warehouses seeking high-density storage for totes or bins
2E-commerce fulfillment centers implementing goods-to-robot picking
3Operations looking to maximize cubic space utilization in existing facilities
4Facilities needing scalable automation for inventory replenishment and order picking

📝Detailed Information

Technology Overview

The Brightpick Giraffe represents an innovative approach to high-density, automated warehousing, functioning as a vertical extension of autonomous mobile robot (AMR) technology. It is specifically designed as a retrieval and delivery robot that collaborates within the broader Brightpick ecosystem, primarily with the Autopicker piece-picking robots. Its defining feature is a powerful telescopic lift capable of reaching heights up to 20 feet (6 meters), allowing it to access storage locations far beyond the reach of standard AMRs or human pickers. This capability is key to its value proposition: by utilizing the full vertical cube of a warehouse, it can achieve up to three times the storage density of manual operations. The system intelligently segregates inventory, placing slower-moving items on higher levels accessed by the Giraffe and keeping fast-moving items within easy reach of the Autopickers, thereby optimizing both space and picking efficiency.

How It Works

Core Principles

The core principle is collaborative goods-to-robot automation. The Giraffe AMR acts as a vertical fetcher, autonomously navigating the warehouse to retrieve specified storage totes from high-level shelving and delivering them to designated workstations at lower levels where stationary Autopicker robots can access the contents for order picking.

Key Features & Capabilities

20-Foot Telescopic Lift is the signature capability. This allows the system to utilize very high shelving (up to 20 ft), transforming unused vertical air space into high-density storage locations, which is the direct driver of the 3x density improvement.

Collaborative Robot Ecosystem is fundamental. The Giraffe is not a standalone unit; its value is unlocked in tandem with Brightpick Autopicker robots. This division of labor (vertical transport vs. precise picking) creates a highly efficient, automated picking cell.

Intelligent Inventory Slotting and Multi-Functionality is enabled by the software. The system dynamically manages storage placement based on velocity. Furthermore, Giraffe robots are multi-purpose, also handling replenishment and direct Goods-to-Person order delivery, maximizing their utilization.

Advantages & Benefits

The most significant advantage is massive gains in storage density. By automating access to high-level storage, warehouses can store significantly more inventory within the same footprint, delaying or avoiding costly facility expansions.

It delivers an optimized balance of cost and performance. The typical ratio of one Giraffe to five Autopickers is designed to keep the high-cost telescopic robots highly utilized while maximizing the throughput of the more numerous picking robots, offering a favorable ROI.

The system provides inherent flexibility and scalability. Robots can be added incrementally, and the system can adapt to changing product velocity patterns. The ability to handle multiple processes (picking support, replenishment, G2P) with one robot type simplifies operations and increases ROI.

Implementation Considerations

Success hinges on a holistic system design that integrates the Giraffe AMRs, Autopicker robots, storage racking, and workflow stations. This is not a piecemeal automation but a coordinated ecosystem.

Effective operation requires robust multi-robot orchestration software. This software must manage dynamic task allocation, traffic control, and real-time inventory tracking across different types of robots seamlessly.

The financial model is based on a fleet approach. Businesses must evaluate the total cost and productivity of the combined Giraffe-and-Autopicker cells rather than the cost of individual robots to understand the true economic value.

Use Cases & Applications

Ideal For

This solution is ideal for e-commerce fulfillment centers, omnichannel retail distribution, and third-party logistics (3PL) providers that handle a large number of SKUs in totes and are constrained by floor space but have available vertical height. It is particularly suited for operations moving towards lights-out or highly automated picking.

Performance Metrics

A key quantitative metric is increasing warehouse storage density by three times compared to manual operations. The system is designed for a typical configuration of 1 Giraffe supporting 5 Autopickers to balance cost and performance. Throughput is maximized by slotting fast-moving products within 11 feet (3.4 m) for direct Autopicker access.

Conclusion

The Brightpick Giraffe system offers a compelling and sophisticated model for achieving high-density, automated fulfillment. By combining vertical retrieval AMRs with robotic pickers, it addresses both space utilization and labor-intensive picking simultaneously. For businesses struggling with space constraints and seeking to automate their piece-picking operations, this collaborative robot ecosystem presents a scalable and efficient alternative to traditional AS/RS or other AMR-based systems. Careful planning around system integration, inventory slotting, and fleet sizing is essential to realize the promised gains in density, throughput, and operational flexibility.