WITRON

Company Overview

WITRON was founded in 1971 by Walter Winkler and his wife Hildegard in Germany, beginning as an industrial control systems company before specializing in logistics controls in the 1980s. The company has set industry milestones through innovation and maintains long-term partnerships with customers, evolving into a leading provider of end-to-end logistics solutions. With its integrated management system certified in quality, occupational health, and information security, WITRON emphasizes economic, ecologic, social, and strategic sustainability in its operations.

As a family-owned business, WITRON achieves billion-euro revenue and employs over 7,000 people globally, including more than 2,000 at its headquarters and over 4,800 in OnSite teams. The company holds a strong market position as a system integrator, operator, and service provider, realizing over 2,000 projects worldwide. Its core value proposition is delivering optimal material flow and guaranteed delivery performance, allowing customers to focus on their core business while WITRON handles complex logistics challenges.

Key differentiators include the triad of Design, Build, and Operate for comprehensive responsibility, in-house development and production on 180,000 square meters, and a focus on intelligence in processes for efficiency, flexibility, and sustainability.

Core Capabilities

Technology Solutions

WITRON provides a range of automated warehouse technologies, including the OPM (Order Picking Machinery) for fully automated case picking in food retailing across dry, perishable, and frozen goods, with omni-channel functionalities and artificial intelligence in its fifth generation. The FPM (Flow Picking Machinery) offers end-to-end automation for no-stock distribution centers, particularly for fresh produce, while AIO (All in One) is versatile for various system sizes and sectors with features like short throughput times and integrated returns processing. DPS (Dynamic Picking System) automates small parts picking using pick-by-light on goods-to-person or person-to-goods principles, and OPS (Order Picking System) integrates AS/RS with distribution loops for sequenced picking.

Additional systems include GTP (Goods To Person) for ergonomic consolidation, CPS (Car Picking System) for route-optimized manual picking with radio frequency and pick-by-voice, ATS/ATCS (Automated Tote/Case System) for temperature-controlled tote and crate picking, BOS (Box Order System) for fresh food environments, DPP (Display Pallet Picking) for store-friendly orders on quarter pallets, MPS (Module Picking System) for bulky goods with pick-by-light, and Shipping Buffer for temporary order storage. WITRON's Conveyor System handles totes, trays, and pallets, with in-house Case Order Machine production. The technology approach emphasizes modularity, ergonomics, scalability, energy efficiency, and seamless integration via WITRON's WMS for end-to-end control.

Industry Expertise

WITRON serves retail and e-commerce with omni-channel distribution centers handling high volumes and diverse items, food & beverage including multi-temperature solutions for fresh, frozen, and perishable goods, manufacturing for production supply in electronics and automotive, healthcare/pharma with compliant systems for pharmaceuticals, and 3PL/logistics for scalable warehouses. Specific expertise includes optimizing no-stock flows in fresh produce, seismic-resistant designs in earthquake-prone areas, and blister card production in healthcare. Notable specializations encompass handling 100,000+ items in omni-channel setups and reducing manual lifting by millions of kilograms weekly in grocery logistics.

Service Approach

WITRON's service model encompasses the full lifecycle through its Design, Build, Operate triad, starting with joint concept development from data analysis, classification of staff, and technological integration, followed by production, installation, ramp-up with change management, and ongoing operation. Support capabilities include OnSite teams for 365-day availability, remote helpdesk, IT system service, maintenance, training, global spare parts network, and software tools like Witools. The service philosophy focuses on lifetime partnerships, functional responsibility, and proactive optimization for performance guarantees. Geographic coverage spans North America, Europe, and Asia Pacific with local teams ensuring seamless execution.

Competitive Advantages

• End-to-End Responsibility: WITRON's Design, Build, Operate model provides comprehensive logistics solutions, allowing customers to focus on core business while ensuring optimal material flow and delivery performance through integrated systems.
• OnSite Operational Expertise: With over 4,800 OnSite employees worldwide, WITRON guarantees maximum system availability and long-term support, including remote services and modernization to adapt to evolving needs.
• Innovation in Automation: The company invests heavily in data science and machine learning, developing modular systems like OPM and AIO that enhance efficiency, ergonomics, and sustainability across diverse sectors.
• Sustainability Focus: WITRON optimizes economic, ecologic, and social aspects, reducing workforce needs by 50% and truck trips, while emphasizing energy-saving operations and seismic resilience.
• Global-Local Execution: Operating in multiple countries with in-house production and local teams, WITRON delivers tailored, high-performance projects that integrate seamlessly into customer ecosystems.

Global Presence

WITRON operates across Europe, North America, and Asia Pacific, with headquarters in Parkstein, Germany, and additional facilities in Rimpar, Germany. The office network includes regional offices in Arlington Heights, USA; Laval, Canada; Sydney, Australia; Singapore; and European locations like Vianen, Netherlands; Keele, UK; Pinto, Spain; Strasbourg and Genas, France. This footprint supports localized planning, implementation, and OnSite services, enabling projects in over 30 countries with responsive coverage for diverse markets.

Innovation & Technology

WITRON focuses on research and development in data science for machine learning, seamless IT integration like WMS updates, and platform concepts for transparency. Emerging technologies include AI in picking systems and energy-efficient automation. The innovation philosophy balances process intelligence with sustainability, addressing master trends like e-commerce growth. Recent advances feature expansions in omni-channel centers and CLog 3.0 for enhanced supply chain intelligence.

Typical Project Profile

Project Types:

• Omni-channel distribution centers for retail and e-commerce
• Multi-temperature automated warehouses for food and beverage
• Expansion and modernization of existing logistics facilities
• High-volume picking systems for manufacturing supply
• Specialized centers for pharmaceuticals and automotive parts Typical Timeline: Varies by project scope Implementation Approach: Joint concept development from data analysis, through design, production, installation, ramp-up with change management, and ongoing OnSite operation for performance guarantees.

Why Choose WITRON

WITRON offers end-to-end logistics solutions with a proven track record of over 2,000 projects, delivering guaranteed performance and competitive advantages through innovation and sustainability. Customers benefit from lifetime partnerships and OnSite teams that ensure maximum availability and adaptability in dynamic supply chains.

Related Technologies

• Unit Load AS/RS
• Mini-Load AS/RS
• Goods-to-Person Systems
• Pallet Conveyors
• Box Conveyor Systems
• WMS, WES, WCS

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Research Notes:

• Information gathered from: https://witron.de/en/, https://witron.de/en/solutions, https://witron.de/en/projects, https://witron.de/en/strategy, https://witron.de/en/contact, https://careers.witron.com/, https://witron.de/en/news
• Logo URL verified: Yes
• Last updated: January 03, 2026
• Confidence level: High
• Any information gaps: Exact employee count and revenue figures approximated from available data; specific certifications names not explicitly listed; Twitter and YouTube not found on site